In the saturated market of the 21st century everyone needs as many sales techniques as possible. No business or service can obtain clients only through traditional marketing or advertising. Some small businesses probably can’t even afford the high advertising rates. Luckily, 21st century also brings more opportunities to reach out to clients the best one being the Internet.
Plumbing is one of such services. Whether you are an individual or a company, internet marketing can boost your sales and bring you more clientele. Why and how can you use digital marketing to your benefit? Let’s discuss it further as well as some tips and tricks that will help you to improve your online presence and attract more customers.
What’s so important about internet marketing?
Think of an average homeowner who has a plumbing emergency and doesn’t know a good plumber. What do they do? Go to the internet, Google immediately and see what comes up. If you have a website and its optimized well enough then your potential client will see you first and go to you.
Or if you have a Facebook account and ads, users will see them and remember about you. Once they need your services voila, a quick search and there it is full information.
The reality is a lot of people spend time surfing the web and if you are there, you are reaching out to more people and converting them to customers becomes easier.
What elements of internet marketing should you use?
Internet marketing is a big concept and it’s an umbrella term for many different strategies that are equally useful. You can use either of the following elements:
- Search Engine Optimization (SEO)
- Pay Per Click advertising
- Social Media Marketing
- Video Marketing
- Email Marketing
If you don’t already, you can create a website with exhaustive information about your services and optimize it to rank high on search engines and pop up on the first result page.
You can also use Facebook and Instagram to advertise your services and attract clients. Email marketing and video sales letters are also excellent means of gaining attention and later converting them into clients.
It is always for the best to hire professionals who will take care of your digital marketing but if you have limited resources, you can use these tips to properly present your services online:
- Create a keyword optimized blog
- Mobile-friendly website
- Use data such as the demographics of your followers to determine further strategies
- Use local SEO to rank high locally
- Try to have as many reviews from your clients as possible
- Eye-catchy visuals
- Post regularly and keep consistency in your “online handwriting”
More and more people join the web every day and putting up ads about your services online exposes you to a wider public. The internet is a great tool and with some knowledge and skills you can use it to your benefit. Post regularly and targeted, and do not ignore search engines.